Archive for January, 2007

when optimizing for the keyword “free”

When optimizing any page of a website for the keyword “free” like “free joomla templates”,”free greeting”,”free softwares”, be cautious and use common sense. When the visitor is searching for anything “free”, its tough to sell him something.

When optimizing for free, the page should have something for free. Say, you a website on joomla templates. You optimized one page for “free joomla templates”, than on this page you must have some free templates. Visitor landing on this page will first search for free templates.This was what he was actually looking for.Not finding anything free, he is bound to leave the website and look for other results.

Optimize for “free” only when you have something free to offer.

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is reverse engineering google legal?

Google search result algorithms are a secret (are they? ) . Google has given guidelines for websites to rank better in the SERPs. These include following the webmaster guidelines, getting quality links. But there is a lot of information available using the reverse engineering approach.
The question is if this technique is legal. While installing any software,we have to agree to their licence agreement.This licence agreement includes the conditions that we will not reverse engineer, diassamble the product.
Does this applicable for a search engine? By using a search engine, do we have any agreement that we will not reverse engineer the results. If it is so, then the “SEO Guru” have to give advice for SEO only on the basis of what information google made them available. Not on what they see in the search results. If someone analyzes the search results and makes a conclusion, it amounts to reverse engineering. We don’t know the algorithm,but we are making the conclusion only on the basis of results.
For eg. a SEO Expert is saying that keywords in domain are important. Then the question is how he arrived to the conclusion. If he made his conclusion by studying the search results of google,then he was using a reverse engineering approach.It is similiar to saying that “changing a jump at 00423355 will remove the 30 day trial limitation”.

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monitoring the mouse movements in banner ads

While reading an article in slashdot, I came to an advertisement by http://www.mediaplex.com. What hold my attraction was that as i moved my mouse over the ad box, the mouse co-ordinates were monitored.
The url of the link included the variables for storing the mouse postion. Very innovative to find the portion of the ad which attracted the visitors attention.
The link is
http://altfarm.mediaplex.com/ad/ck/xxxx-xxxxx-xxxx-x?mpt=%5BCACHEBUSTER%5D&mpvc=?a,b
where a,b are the co-ordinates of the mouse.
But what is the [CACHEBUSTER] …

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common standards for tagging

Tags (google calls them labels) are like keywords which can be related to a webpage, picture or software. People use them because they help in categorization of information. Tags are so much in use in so much different ways that they sometimes loose their importance. There is a need for common standards for tagging.
Is it possible to have a common standards for tagging? We look at the process of tagging. Asuming that the user under test has to tag an article. The process he will follow are :
1. Reading the article and understanding the sense of it.
2. Remembering the important keywords that can be associated with the article.
3. Tagging the article.

Step 1 cannot be standardized. We cannot alter the way a person understands or perceives something. Step 2 cannot have a standard. Step 1 will influence step 2 and both step 1 and step 2 will influnce step 3.
Step 3 can have some common standards in form of structure. The Standards should be able to answer the questions like
1.How much tags are too much ? What should be the maximum number of tags?
2.What should be the maximum length of a single tag word. How much words should be acceptable. Like “tagging standards” or “need of tagging standards”.
3. Will “tagging standards” ,”tagging_standards”,”tagging-standards” be the same?

What if the user starts with the wrong sets of keywords for tagging ? Step 3 will lose to have any value inspite standards.

Update:
JenSense and jensense are two different things. are they ?
jensense.JPG

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First post of my blog

Well this is the first post of my blog. Something about me. I am a technology enthusiast. Currently associated with the IT industry. My hobbies include watching movies, listening music, mathematics and playing with cutting edge technologies. The first website I developed was in 2003. It is still present in the world wide web. A very simple site. At that time i was very happy on owning a website. A lot has changed in the world wide web since then.

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