When optimizing any page of a website for the keyword “free” like “free joomla templates”,”free greeting”,”free softwares”, be cautious and use common sense. When the visitor is searching for anything “free”, its tough to sell him something.
When optimizing for free, the page should have something for free. Say, you a website on joomla templates. You optimized one page for “free joomla templates”, than on this page you must have some free templates. Visitor landing on this page will first search for free templates.This was what he was actually looking for.Not finding anything free, he is bound to leave the website and look for other results.
Optimize for “free” only when you have something free to offer.
Google search result algorithms are a secret (are they? ) . Google has given guidelines for websites to rank better in the SERPs. These include following the webmaster guidelines, getting quality links. But there is a lot of information available using the reverse engineering approach.
The question is if this technique is legal. While installing any software,we have to agree to their licence agreement.This licence agreement includes the conditions that we will not reverse engineer, diassamble the product.
Does this applicable for a search engine? By using a search engine, do we have any agreement that we will not reverse engineer the results. If it is so, then the “SEO Guru” have to give advice for SEO only on the basis of what information google made them available. Not on what they see in the search results. If someone analyzes the search results and makes a conclusion, it amounts to reverse engineering. We don’t know the algorithm,but we are making the conclusion only on the basis of results.
For eg. a SEO Expert is saying that keywords in domain are important. Then the question is how he arrived to the conclusion. If he made his conclusion by studying the search results of google,then he was using a reverse engineering approach.It is similiar to saying that “changing a jump at 00423355 will remove the 30 day trial limitation”.
While reading an article in slashdot, I came to an advertisement by http://www.mediaplex.com. What hold my attraction was that as i moved my mouse over the ad box, the mouse co-ordinates were monitored.
The url of the link included the variables for storing the mouse postion. Very innovative to find the portion of the ad which attracted the visitors attention.
The link is
where a,b are the co-ordinates of the mouse.
But what is the [CACHEBUSTER] …
Well this is the first post of my blog. Something about me. I am a technology enthusiast. Currently associated with the IT industry. My hobbies include watching movies, listening music, mathematics and playing with cutting edge technologies. The first website I developed was in 2003. It is still present in the world wide web. A very simple site. At that time i was very happy on owning a website. A lot has changed in the world wide web since then.