When optimizing any page of a website for the keyword “free” like “free joomla templates”,”free greeting”,”free softwares”, be cautious and use common sense. When the visitor is searching for anything “free”, its tough to sell him something.
When optimizing for free, the page should have something for free. Say, you a website on joomla templates. You optimized one page for “free joomla templates”, than on this page you must have some free templates. Visitor landing on this page will first search for free templates.This was what he was actually looking for.Not finding anything free, he is bound to leave the website and look for other results.
Optimize for “free” only when you have something free to offer.